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Vidre+™ Prolonges the Vase Life of Cut Carnations


Written by Press Office
#Blog | 31 October 2024

Carnations are well known for their vibrant colors but are prone to rapid deterioration and have a short vase life. Vidre+™ technology offers an effective and environmentally friendly solution to slow down the ripening process on carnations. After 10 days of tests, 73% of carnations treated with Vidre+™ maintained excellent quality compared to only 20% of the untreated ones. This solution can extends the vase life of carnations and help reduce waste across the floral industry.


The market for carnations was worth $564M in 2022. According to “The Biology of Carnation” by the Australian Department of Health: “carnations have been the third most traded flower (both import and export) during the five year period from 2014 to 2018, behind rose and chrysanthemum.” Also, based on Volza's Global Export data, 3,348 shipments of Carnation Flower were exported from Mar 2023 to Feb 2024 (TTM). (...) marking a growth rate of 27% compared to the preceding twelve months.”

Carnations are among the most popular flowers. Still, they are also highly ethylene-sensitive. Their premature flower drop and bud blast can lead to quality deterioration. Carnations are currently often treated with Silver to mitigate the effects of ethylene, an environmetally harmful solution.


Photo: Carnations test


Testing carnations

The Dutch Flower lab researched how Vidre+™ technology can affect cut carnations. In a detailed study, five varieties of Carnations — red, white, yellow, pink, and dark red (all from Kenya).

Vidre+™ stickers were applied inside the flower sleeve, just below the flowers. Then flowers were shipped by sea freight from Kenya to the Netherlands.