As 2025 comes to an end, we look back on a year in which Fresh Inset took steps forward — expanding globally, strengthening key partnerships, and proving that smart, functional packaging can deliver real impact at scale. It was a year marked by industry recognition, global visibility, and meaningful progress in our mission to keep fresh produce fresher for longer and reduce food waste across supply chains worldwide. These are the milestones that shaped our journey in 2025:
Entering Peru: Opening New Opportunities in Latin America
The year began with a strategic step for our global expansion: Vidre+™ entered the Peruvian market. Through our cooperation with a local partner, growers and exporters of avocados, limes, blueberries, and grapes gained access to a practical freshness extension tool that works directly inside their existing packaging.
Vidre+™ at Expo 2025 Osaka: Polish Innovation on a Global Stage
A few months later, Vidre+™ was presented at Expo 2025 Osaka, in the Polish Pavilion’s “Plantation of Ideas” zone. Our presence in Osaka allowed visitors from all over the world to see how functional and smart packaging can actively extend the freshness of fruits, vegetables, and flowers. The success of the Polish Pavilion was further confirmed when it received two international distinctions at Expo: Silver for Best Exhibition/Display and Bronze for Best Medium Pavilion. Vidre+™ was part of this recognised showcase of Polish innovation.
fot. Fresh Inset
Showcasing Polish Innovation: “We Did It In Poland”
In 2025, Fresh Inset was also featured in the “We Did It In Poland” campaign, an initiative under the patronage of the Polish Presidency of the Council of the European Union that highlights leading Polish innovations on the national and international stage. Presented alongside recognised companies such as CD Projekt Red, Allegro and Booksy, Fresh Inset was showcased for the impact of Vidre+™ technology in transforming fresh produce packaging.
Packaging Europe Podcast
A few months after Expo Osaka, our CSO, Krzysztof Czaplicki, joined Packaging Europe in a podcast episode to discuss the evolution of active packaging.
fot. https://podcast.packagingeurope.com/
During the conversation, he explained how Vidre+™ transforms standard labels and packs into functional packaging that gradually releases a freshness compound inside the pack. The discussion focused on practical aspects: adjustable dosing, compatibility with multiple packaging materials, and the ability to apply Vidre+™ at different points in the supply chain.
Interview with Portal Spożywczy
Later this year, during the Food and Retail Forum, Portal Spożywczy recorded an in-depth interview. The interview brought together Krzysztof Czaplicki, CSO of Fresh Inset, and Małgorzata Zaniewska, Country Manager at Avery Dennison. The conversation explored how active and functional packaging solutions—including Vidre+™—are reshaping the way the industry approaches freshness and food waste.
fot. portalspozywczy.pl
Packaging Europe Sustainability Awards: Recognising Climate-Positive Packaging
In the autumn, one of the most important milestones of the year took place. Vidre+™ was announced as the winner of the 2025 Packaging Europe Sustainability Awards in the Climate (Pre-Commercialised) category. Often referred to as the “Nobel Prize” of sustainable packaging, this award recognises technologies with real potential to reduce environmental impact at scale.
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Together with our partner Avery Dennison, we were honoured for enabling packaging to actively slow down ageing, protect product quality and reduce food waste across fresh produce and floral categories. The award confirmed that active packaging powered by Vidre+™ can deliver both measurable sustainability benefits and practical value for the supply chain.
Deloitte Technology Fast 50: Impact Stars Recognition
Shortly after this, Fresh Inset received another international award. In the Deloitte Technology Fast 50 Central Europe 2025 ranking, we were recognised as one of the Impact Stars—companies whose innovations generate positive impact for business, society and the environment.
fot. Deloitte
This recognition highlighted Vidre+™ as more than just a technological innovation. It underlined our contribution to building a more efficient and responsible fresh produce supply chain, where reduced food waste, improved product quality and better use of resources go hand in hand with commercial performance.
Effectiveness of Vidre+™ in 2025
The year 2025 brought further independent confirmations of the effectiveness of Vidre+™ technology in preserving freshness across multiple market segments — from cut flowers to delicate berries and sweet cherries, and even pears that require long-term storage. Vidre+™ Floral significantly improved the condition and longevity of highly ethylene-sensitive flowers, with 100% of treated roses and orchids and 73% of carnations maintaining good or excellent quality compared with far weaker results in control groups.
fot. Fresh Inset
Trials on blueberries, raspberries, and sweet cherries confirmed slower ripening, better firmness retention, reduced weight loss, and visibly improved postharvest performance, with raspberries preserving good eating quality for up to 20 days — twice as long as untreated fruit.
fot. Fresh Inset
Meanwhile, research on William’s pears showed that MCPBag® powered by Vidre+™ reduced ethylene production by 60% and extended shelf life by up to eight days after short-term storage and by 4–5 days following long-term storage. Together, these findings highlight Vidre+™ as a versatile, scalable solution that meaningfully extends freshness, reduces waste, and delivers measurable value across the floral and fresh-produce supply chain.
fot. Fresh Inset
New hires
In 2025, Fresh Inset further expanded its capabilities with several new colleagues joining key commercial and operational roles. Jochen Kager (Head of Commercial Operations EMEA), Andrea Cucchi (Market Development Manager Italy), Anneke Zee (Market Development Manager NL/BE), Marcin Śledź (Strategy Manager), Paula Rakowiecka (Logistics Specialist), Daniel Manriquez and Maria Matilla (market development in Latin America and Spain), and Jarosław Król (Packaging Manager) all contributed to strengthening our international expansion and the rollout of Vidre+™.
Looking Ahead
As we look ahead, we will continue working with growers, packers, retailers, packaging producers, and industry organisations to bring smart, functional packaging to more markets and categories. This will help reduce food waste, protect quality, and create added value at every stage of the chain.
If you are interested in expanding your knowledge about Vidre+™ technology, follow us on LinkedIn or get in touch: krzysztof.czaplicki@freshinset.com
Thank you for reading this article!
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The Vidre+™ technology is being developed with the support of the European Union under the European Funds for a Modern Economy (FENG) Programme, based on an agreement with the National Centre for Research and Development.
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