Vidre+ active packaging technology extends the freshness and quality of produce and flowers.
Avocado
Average shelf-life
30 Days
Effect
+21 Days
Tomato
Average shelf-life
14 Days
Effect
+12 Days
Lime
Average shelf-life
20 Days
Effect
+8 Days
We are Fighting with Global Food Waste
45%
of produce is wasted
6%
of global GHG emissions
From harvest to retail shelves, freshness loss creates hidden costs throughout the supply chain—impacting profitability, sustainability, and food security worldwide.
~30%
of global food loss occurs at agricultural production & harvest
Vidre+ applied right after harvest means fewer rejections, higher-grade appearance, less weight loss.
~9%
of produce is lost during processing, packing and storage.
Vidre+ stickers, labels or imprints integrate into Your existing operations and packing lines.
~5-20%
typical loss in transit, far higher without cold chain.
Longer transit window enables ocean freight over air, lower cost, lower emissions, fewer rejected loads.
~15%-35%
of produce is wasted on the shelf store. In some regions much more.
Reduced shrink and markdowns while extending the premium appearance on the shelf & maximize profits.
Disclaimer: Transport range reflects median vs. worst-case losses where cold-chain infrastructure is limited. Sources: FAO, “Global Food Losses and Food Waste” (2011) — up to ~50% of fruit & vegetables lost farm-to-fork; USDA Economic Research Service analysis of FAO food-loss data (2020) — loss share by supply-chain stage; FAO Food Loss Index / regional FLW data (2019) — retail waste by region; USDA ERS Food Availability Data System (2024) — U.S. supermarket shrink rates; Frontiers in Horticulture (2025), food loss & waste review.
Whether you’re protecting fresh produce or preserving the beauty of cut flowers, our post-harvest technologies are designed to extend freshness, reduce waste, and maximize value across the supply chain.
Vidre+ is an advanced post-harvest technology designed for fresh fruits and vegetables. It helps maintain quality, extend shelf life, and reduce losses throughout storage, transportation, and retail distribution.
Best For
Fruits
Vegetables
Herbs & Leafy Greens
Key Benefits
Extended shelf life
Reduced food waste
Lower weight loss
Better product quality
Vidre+ Floral helps cut flowers maintain their appearance and freshness throughout transportation and retail display, extending vase life while reducing waste and product shrinkage.
Best For
Roses
Orchids
Tulips
Cut Flowers
Key Benefits
Longer vase life
Better bloom quality
Reduced spoilage
Improved transport performance
Vidre+ integrates seamlessly into existing post-harvest operations, helping fresh produce maintain quality throughout transportation, storage, and retail distribution. The result is longer shelf life, reduced losses, and improved operational efficiency.
Vidre+ Complex is embedded into labels, paper-based packaging,
and lidding films, making it compatible with a wide range of
packaging formats.
Fruits naturally produce ethylene or are sensitive to ethylene from external sources, which triggers the ripening and ageing process.
The humidity surrounding the fruit activates the Vidre+ sticker.
Vidre+ significantly extends shelf life while preserving the quality and nutritional value of packaged produce. It is fully compliant with EU and US food safety regulations.
From harvest to retail shelves, every extra day matters. See how Vidre+ helps maintain quality, extend shelf life, and reduce waste throughout the fresh produce supply chain.
Faster
Reduced Marketability
Higher Waste Rates
Extended Freshness
Improved Quality Retention
Greater Supply Chain Flexibility
From growers and distributors to retailers and sustainability leaders, organizations trust Fresh Inset to help preserve freshness, reduce waste, and create measurable value throughout the supply chain.
Trusted by Industry Leaders
From the first conversation to implementation, our team works with you to identify the right solution, validate performance, and support successful adoption across your supply chain.
Share your crops, operations, and post-harvest challenges. Our specialists will help identify the right solution for your needs.
Based on your products and supply chain, we'll recommend the most suitable technology, whether it's Vidre+ or Vidre+ Floral.
Validate the technology with real products in your own operation. Measure shelf life, and performance before full implementation.
Once results are confirmed, we'll support deployment across your supply chain with ongoing technical guidance and best practices.
Whether you’re exploring a pilot program, partnership opportunity, or investment inquiry, our team is ready to help.
Call Center
+48 983 120 650Our Location
Wileńska 7 / A017 Street
87-100 Toruń, Poland
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Let's Start the Conversation
Tell us about your goals, and we'll help find the right freshness solution.
