On September 29th, we celebrate the International Day of Awareness of Food Loss and Waste, established by FAO and UNEP. This day aims to highlight the scale of food waste and losses across the supply chain and encourage global actions to reduce it. According to the UNEP Food Waste Index Report 2024, in 2022 the world wasted 1.05 billion tonnes of food. Food waste results in the throwing away of more than US$1 trillion worth of food every year.

Potted orchids are prized for their beauty and long shelf life. However, ensuring that they maintain their aesthetic appeal over extended periods has been a challenge, as they are among highly ethylene-sensitive plants. Recent tests conducted by an independent flower lab in the Netherlands reveal that Vidre+™ stickers can significantly enhance the shelf life and quality of potted orchids. After 14 days of tests, 80% of orchids treated with Vidre+™ maintained good quality compared to only 20% of the untreated ones.

El registro de Vidre+, la tecnología de Fresh Inset para paltas y limas, ayudará a los exportadores peruanos a llegar a los mercados de Europa e incluso del Lejano Oriente con un nivel de frescura inigualable.

Roses are among the most popular cut flowers. Its elegance, smell, and color variety make it the best choice for various occasions. Yet, they have a limited vase life, and unsold roses add significantly to the flower's waste. A recent study by Flowerwatch shows that Vidre+™ stickers can extend cut roses' life by up to 10 days, eliminate the use of silver-based products, reduce waste, and preserve the environment.

Stop Food Waste Day is a good occasion to talk about food waste. We can fight this issue, from global solutions such as Fresh Inset’s Vidre+™, to reading expiration labels on products more carefully.

Fresh Inset has been named among the innovative companies in the 2023 FoodTech 500 list by Forward Fooding, showcasing leaders from the food tech sector. This accolade is a tribute to the entire Fresh Inset team which is developing smart technology that may have significant contributions to tackling global food waste. Fresh Inset is driven by the purpose of battling food waste with Vidre+™ technology that protects the freshness & quality of fruits and vegetables.

Driven by the purpose of combating food waste with technology, Fresh Inset's efforts have earned widespread recognition. Discover how Fresh Inset's strides in advancing Vidre+™ technology are capturing global attention.

Research results from the University of Technology and Life Science (Bydgoszcz, Poland) on two species of Leafy Greens: Arugula and Spinach, highlighted Vidre+™ impact on protecting freshness within commercial packaging. Vidre+™ maintained Arugula's shelf-life and commercial value for up to 24 days of storage, and Spinach retained its commercial value for up to 10 days when treated with Vidre+™ stickers.

In recent months, the Fresh Inset efforts in advancing the Vidre+™ technology have once again garnered the attention of the media worldwide. Fresh Inset is driven by the purpose of combating food wastage with technology has been recognized by media around the globe. Here is a summary of recent noteworthy updates.

Courtesy of Zespół ING. Interview with CEO of Fresh Inset - Andrzej Wolan (originally in Polish) was published on the website spolecznosc.ing.pl. in June, 2023.

In Fresh Inset we are driven by the purpose of battling food waste. Our team is tirelessly working on developing the Vidre+ technology that protects the freshness of fruits and vegetables. Today, we would like to share key highlights from our recent activities & achievements with you.

After a few days on the shelf, raspberries are likely to join millions of tonnes of produce that are wasted every year. This unnecessary loss of food can be reduced thanks to technology. Food tech driven by the purpose of combating food waste, revealed trial results showing that raspberries treated with its solution can hold good eating quality for 20 days, even doubling the lifespan compared to untreated fruits.

April 25th, 2023 - The European food tech Fresh Inset has joined the global food waste battle. The company is bringing to the table an agile weapon - Vidre+™ stickers that could save the overwhelming amount of over 9 million tonnes of fresh produce annually. Technology provides freshness and shelf-life protection for most fresh fruits, vegetables, and even flowers. Global giants like Janssen PMP have already been testing the solution.

March 10th is International Lime Day. No matter if you are a lime grower, a retailer selling limes or a customer who loves those zesty fruits, the good news is that with our Vidre+ you can enjoy your best quality limes for a longer time. The trials that we successfully conducted with one of the U.S. top retailers showed that the application of Vidre+ technology extended the shelf life of limes up to more than 8 days by making the fruits less prone to yellowing. Read more about the test results in our blog article Vidre+ reduces lime fruit quality losses by more than a half.

Fresh Inset and Janssen PMP, a division of Janssen Pharmaceutica NV, one of the Janssen Pharmaceutical Companies of Johnson & Johnson (NYSE: JNJ) have signed an Evaluation and Standstill Agreement to test and develop Fresh Inset's Vidre+ technology on fruits, vegetables and ornamental plants.

The last weeks have been very intense at Fresh Inset. Apart from our regular business operations, we have joined a prestigious association, were distinguished in programs for the most innovative companies, and have traveled around Europe to strengthen our presence in the fresh produce and floral markets. We have also developed our test and trials program on various crops at the most important producer and consumer markets around the world. For example, very promising results on avocado shelf-life extension have been published recently - you can read more on that on our blog: Vidre+ effective in delaying the post-harvest ripening of avocado. Our Vidre+ technology is gaining more and more attention and is in the spotlight of our business partners and investors.

Food tech is reshaping food markets. At times of inflation pressure, disruption of food supply chains caused by the war in Ukraine, and the pandemic, food businesses turn to new technologies. Food tech is also an answer when we ask how to tackle such global problems as food waste, greenhouse gas emissions, and climate change.

Fresh Inset has recently joined Greentown Labs, the largest climatetech startup incubator in North America. As a company dedicated to solving food waste issues with cutting-edge technology, we are united with Greentown's community by a common mission: to solve the climate crisis through entrepreneurship and collaboration.

More than 80 million tonnes of apples are produced every year. Many processes that occur during apple ripening, such as softening, yellowing, increased respiration, and aroma production, are closely associated with ethylene. Senescence, the irreversible physiological changes follow ripening. While many of the ripening-associated processes that occur result in providing an acceptable product to the consumer, the goal of the storage operator is to reduce ethylene responses. 1-Methylcyclopropene (1-MCP) has been found to be a significant product that provides a solution to this problem.

Vidre+ is an innovative and easy-to-use delivery system, which provides the advantages of postharvest use of 1-MCP for fruits and vegetables in a sticker format. This article aims to evaluate the efficacy of Vidre+ (1-MCP) applied by different strategies on the maturity and quality of pears and apples grown in the Alto Valle de Rio Negro.

Food waste is bad for the planet, costs tonnes of money and resources. So how come still one third of global food production is squandered? Read our blog post to dig into the food wastage issue and get to know some of the solutions.