Every day, perfectly edible food disappears somewhere between harvest, logistics and the store shelf. Not because demand is missing — but because freshness runs out too soon. What was once treated as an unavoidable loss is now being redefined as one of the largest untapped opportunities in the global food system. According to Avery Dennison “Making the Invisible Visible” report, …

A new type of active packaging — MCPBag® powered by Vidre+™ — has been shown to slow down pear ripening and keep the fruit firmer for more days. This innovation, designed by Fresh Inset, can help reduce waste and protect fruit quality, especially during long transport and storage. How it works MCPBag® powered by Vidre+™ uses an imprinted technology inside …

As 2025 comes to an end, we look back on a year in which Fresh Inset took steps forward — expanding globally, strengthening key partnerships, and proving that smart, functional packaging can deliver real impact at scale. It was a year marked by industry recognition, global visibility, and meaningful progress in our mission to keep fresh produce fresher for longer …

Fresh Inset, in partnership with Avery Dennison, has been awarded the prestigious 2025 Packaging Europe Sustainability Award for its breakthrough Vidre+™ smart label — a game-changing innovation in sustainable packaging. The Packaging Europe Sustainability Awards are among the most respected recognitions in the packaging industry, celebrating innovation that drives real environmental impact. Vidre+™ was selected as the winner from a …

This year, Fresh Inset took a step forward in accelerating global awareness of Vidre+™ — our smart packaging solution designed to extend freshness and reduce food waste across the fresh produce supply chain. With growing demand for functional, high-value packaging, we joined three of the industry’s most important international events: Fresh Market in Poland, Fruit Attraction in Spain, and IFPA …

The past few months have been incredibly busy and full of meaningful milestones for Fresh Inset. Vidre+™ technology continues to gain traction worldwide. With each step forward, we’re building stronger momentum toward creating a more sustainable food system. In this post, we’ll revisit some of the recent highlights on progress and the impact Vidre+™ technology is making across the globe. …

Expo 2025 Osaka has been running since April, bringing together global innovators, policymakers, and industry leaders to shape a more sustainable future. Under the theme “Poland. Heritage that drives the future,” the Polish Pavilion showcases advancements in technology, sustainability, and industry — including solutions addressing one of the world’s most pressing challenges: food waste.   Showcased in the Polish Pavilion’s …

Summer is in full swing in the Northern Hemisphere! As we enjoy the taste and nutrition of fresh fruits, it’s also a great time to look at how we can use technology to keep them fresh for a longer time. Let’s review some previous trials that show the promising results of the impact of Vidre+™ technology on blueberries, raspberries, and …

Picture source: packingeurope.com   We are happy to share that Vidre+™ has been selected as a finalist in the Climate (Pre-Commercialized) category of the Packaging Europe Sustainability Awards 2025. Some recognize this award as the “Nobel Prize” of sustainable packaging innovations. Big big thanks to our partner Avery Dennison  for making this happen. Story behind Fresh produce is one of …

Vidre+™ successfully protects roses, orchids, and carnations. Recent research results, conducted by a Dutch Company Flower Watch have shown undeniable profits for flowers treated with Fresh Inset’s technology. Roses stay in excellent condition for up to 10 days, orchids exhibit reduced flower drop, extended bloom longevity, and improved overall floral, and 73% of carnations treated with Vidre+™ maintained excellent quality …

Fresh Inset has taken a major step toward reducing food waste and increasing produce freshness in Latin America by entering into a distribution agreement with Interoc. This strategic partnership will bring the Vidre+™ technology to growers across Peru, starting with high-value export crops like limes, avocados, blueberries, and table grapes.   Smart packaging innovation for postharvest efficiency Vidre+™ is a …

The first months of 2025 were packed with new studies and forging partnerships at Fruit Logistica. We have gathered the most significant information from Q1 2025  in a nutshell: We have shared the results of studies detailing Vidre+™ impact on flowers and leafy greens. Our representatives presented the impact of Vidre+™ technology during Fruit Logistica. Fresh Inset has been selected …

Leafy greens, such as spinach or arugula, have a well-deserved reputation for their nutritious values. Yet, keeping them fresh throughout the supply chain poses a challenge. New data confirms that Vidre+™ offers an effective solution to protect freshness in leafy greens. After 29 days, 90% of arugula leaves protected with Vidre+™ were healthy and green, compared to only 20% in …

Active packaging powered by Vidre+™ is extending the freshness of fruits and vegetables. This innovative solution reduces food waste and helps businesses cut costs related to markdowns and spoilage while increasing profitability by offering high-value, functional packaging. Over $1 trillion of food is wasted globally annually; active packaging can help prevent that. Vidre+™ Complex, used in solutions like MCPbags, preserves the …

As 2024 draws to a close, we reflect on a year marked by significant achievements and advancements in our mission to reduce food waste and enhance the freshness of produce and flowers. Here are the key milestones that defined our journey this year: We partnered with Janssen PMP to expand Vidre+™ technology across Europe, focusing on reducing food waste and improving …

Vibrant colors make carnations well known and widely popular. Yet, they are also prone to rapid deterioration and have a short vase life. Vidre+™ technology offers an effective and environmentally friendly solution to slow down the ripening process on carnations. After 10 days of tests, 73% of carnations treated with Vidre+™ maintained excellent quality compared to only 20% of the …

Fresh Inset became a member of the EIC Scaling Club — a select group of Europe’s most promising deep-tech scale-ups. As the only Polish company chosen in this round, Fresh Inset joins a network of innovators shaping the future of technology across the continent. Recognition Among Europe’s Leading Innovators Fresh Inset has been recognized as one of the top 100 …

Carnations are well known for their vibrant colors but are prone to rapid deterioration and have a short vase life. Vidre+™ technology offers an effective and environmentally friendly solution to slow down the ripening process on carnations. After 10 days of tests, 73% of carnations treated with Vidre+™ maintained excellent quality compared to only 20% of the untreated ones. This …

Fresh Inset has developed Vidre+™ technology, a range of new applications of the 1-MCP molecule for extending the post-harvest shelf-life of fruits and vegetables. Vidre+™ provides an innovative, and straightforward solution to extend the freshness and shelf life of produce, increasing quality for consumers, and profitability for all stakeholders while reducing food waste. Toruń, Poland, 3rd October 2024 – Janssen …

On September 29th, we celebrate the International Day of Awareness of Food Loss and Waste, established by FAO and UNEP. This day aims to highlight the scale of food waste and losses across the supply chain and encourage global actions to reduce it. According to the UNEP Food Waste Index Report 2024, in 2022 the world wasted 1.05 billion tonnes …

We have gathered below some of the latest news about Fresh Inset and Vidre+™ technology: Fresh Inset has officially registered Vidre+™ technology in Peru How Vidre+™impacts roses? Fresh Inset awarded the “Creators of Positive Technology 2024″ in the “Positive Impact Startups 2024. Ecosystem of Change” report. Fresh Inset registers Vidre+™ technology in Peru Fresh Inset has registered its Vidre+™ technology in Peru, a …

Potted orchids are prized for their beauty and long shelf life. However, ensuring that they maintain their aesthetic appeal over extended periods has been a challenge, as they are among highly ethylene-sensitive plants. Recent tests conducted by an independent flower lab in the Netherlands reveal that Vidre+™ stickers can significantly enhance the shelf life and quality of potted orchids. After …

The registration of Vidre+, the Fresh Inset’s technology for avocados and limes, will help Peruvian exporters reach Europe and even the Far East markets with an unmatched level of freshness. With the registration on the Peruvian market, Vidre+™ now offers a solution for avocado exporters to extend the freshness of their fruit, enabling transport to more distant markets. Peru, a …

The market for peppers faces several challenges, with seasonal availability and limited shelf life at the top of the list. Regarding the latest research results, Vidre+™ prolongs the shelf life of green and red peppers, keeping them firmer than untreated ones even after 21 days. The technology protects peppers against the loss of postharvest quality caused by ethylene and contributes …

Roses are among the most popular cut flowers. Its elegance, smell, and color variety make it the best choice for various occasions. Yet, they have a limited vase life, and unsold roses add significantly to the flower’s waste. A recent study by  Flowerwatch shows that Vidre+™ stickers can extend cut roses’ life by up to 10 days, eliminate the use …

We’re pleased to share some highlights that gained international attention: International media have highlighted the Vidre+™ trial results on leafy greens. Fresh Inset has been listed on the FoodTech 500 list by Forward Fooding  Our CTO, Tim Malefyt shared his insights on Vidre+™ technology’s role in combating food waste with Foodingredientsfirst.com, during Stop Food Waste Day Foodtech-japan.com hosted a webinar with our COO, Krzysztof Czaplicki Vidre+™ extends leafy …

Stop Food Waste Day is a good occasion to talk about food waste. We can fight this issue, from global solutions such as Fresh Inset’s Vidre+™, to reading expiration labels on products more carefully. What is the best way to prevent food waste? Let’s start by looking at waste along the supply chain itself. According to the Food and Agriculture …

Cut flowers, while enhancing our living spaces with beauty, often face quick deterioration and vase life. Vidre+™ technology from Fresh Inset has been shown to significantly extend the vase life of cut roses up to 10 days, with 50% remaining in excellent condition. This cutting-edge technology reduces waste in the floral industry and supports the floral business at every stage …

Fresh Inset has been named among the innovative companies in the 2023 FoodTech 500 list by Forward Fooding, showcasing leaders from the food tech sector. This accolade is a tribute to the entire Fresh Inset team which is developing smart technology that may have significant contributions to tackling global food waste. Fresh Inset is driven by the purpose of battling …

Leafy greens are a common ingredient in many healthy meals. But, they often spoil during shipment or on the store shelf. This is part of a bigger problem of food waste. A recent study from a European food tech has shown that its technology can extend the shelf-life of arugula up to 24 days. This solution can impact not only …

Driven by the purpose of combating food waste with technology, Fresh Inset’s efforts have earned widespread recognition. Discover how Fresh Inset’s strides in advancing Vidre+™ technology are capturing global attention. Vidre+™ stickers impact on mushrooms Recent research results demonstrated the effectiveness of Vidre+™ technology in preserving mushroom (Agaricus bisporus) quality. Sliced mushrooms treated with Vidre+™ 1-MCP stickers maintained commercial value for 14 days, and whole …

At Fresh Inset, we are driven to fight food waste and preserve produce freshness with Vidre+™ technology. In 2023, we revealed several findings that delivered promising results on how Vidre+™ technology impacts various kinds of fresh produce. Let’s encapsulate them briefly. Extending the Shelf-Life of Tomatoes At the beginning of the year, Fresh Inset unveiled the results of trials conducted with …

Research results from the University of Technology and Life Science (Bydgoszcz, Poland) on two species of Leafy Greens: Arugula and Spinach, highlighted Vidre+™ impact on protecting freshness within commercial packaging. Vidre+™ maintained Arugula’s shelf-life and commercial value for up to 24 days of storage, and Spinach retained its commercial value for up to 10 days when treated with Vidre+™ stickers. …

Food tech from Poland has a solution that can retain champignon freshness for 14 days. New trials commissioned by Fresh Inset indicated also that its technology slows down mushroom browning. This advancement may empower the industry to improve profitability by extending the shelf-life of fresh mushrooms. This technology can contribute to the global food waste battle. In 2021, the global …

In recent months, the Fresh Inset efforts in advancing the Vidre+™ technology have once again garnered the attention of the media worldwide. Fresh Inset is driven by the purpose of combating food wastage with technology has been recognized by media around the globe. Here is a summary of recent noteworthy updates. Blueberries season could be longer thanks to Vidre+™ technology …

Food tech is reshaping food markets. At times of inflation pressure, disruption of food supply chains caused by the war in Ukraine, and the pandemic, food businesses turn to new technologies. Food tech is also an answer when we ask how to tackle such global problems as food waste, greenhouse gas emissions, and climate change. According to Deloitte’s report “Food value …

Mushrooms have now earned their place alongside fruits and vegetables that benefit from extended freshness thanks to Vidre+™ technology. In a recent scientific study, it was discovered that Vidre+™ effectively preserves the quality of sliced mushrooms (Agaricus bisporus) during storage. The  benefits of usage of timed and gradually released 1-MCP Vidre+™ stickers included: Significant reduction of weight loss Protection against …

Courtesy of Zespół ING. Interview with CEO of Fresh Inset – Andrzej Wolan (originally in Polish) was published on the website spolecznosc.ing.pl. in June, 2023. Did you know that most fruits and vegetables are wasted not in our homes, but during transport? Hundreds of millions of tons of lost fruits and vegetables result in enormous economic and environmental costs. Get to know …

Blueberry harvesting is the full swing in Northern Hemisphere. The blue fruits business in both hemispheres may soon have an innovative tool for extending seasonality and reducing food waste. The results of trials conducted on blueberries after using innovative technology with a patented 1-MCP delivery system indicated a slower ripening effect. Treated blueberries kept very good eating quality and firmness …

In Fresh Inset we are driven by the purpose of battling food waste. Our team is tirelessly working on developing the Vidre+ technology that protects the freshness of fruits and vegetables. Today, we would like to share key highlights from our recent activities & achievements with you. Raspberries Can Last Twice as Long Before Going to Waste Trials commissioned by Fresh Inset led …

The latest scientific study confirmed the impact of Vidre+™  1-MCP stickers on sweet cherries. The benefits of usage of timed and gradually released 1-MCP Vidre+™ stickers  included: reduced weight loss/dehydration, improved fruit quality, less stem browning, and enhanced firmness. retained Vitamin C and antioxidants The study also revealed positive effects on the dynamics of changes in the chemical composition. Cherries business The …

After a few days on the shelf, raspberries are likely to join millions of tonnes of produce that are wasted every year. This unnecessary loss of food can be reduced thanks to technology. Food tech driven by the purpose of combating food waste, revealed trial results showing that raspberries treated with its solution can hold good eating quality for 20 …

Food waste is a massive global problem related to human suffering, economic inefficiency and environmental issues.  From an environmental perspective, food waste is globally considered to be the 3rd largest greenhouse gas emitter. In Fresh Inset, we are driven by the purpose of battling this issue. That is why we have developed effective and easy-to-use Vidre+™ technology which optimizes the freshness …

April 25th, 2023 – The European food tech Fresh Inset has joined the global food waste battle. The company is bringing to the table an agile weapon – Vidre+™ stickers that could save the overwhelming amount of over 9 million tonnes of fresh produce annually. Technology provides freshness and shelf-life protection for most fresh fruits, vegetables, and even flowers. Global …

Raspberries are a popular fruit that are enjoyed around the world. One of the biggest challenges facing the raspberry market is the perishable nature of this crop, which can make it difficult to transport and deliver high quality berries to the consumer. With a growing demand for fresh and high-quality produce, farmers and producers are always looking for ways to …

March 10th is International Lime Day. No matter if you are a lime grower, a retailer selling limes or a customer who loves those zesty fruits, the good news is that with our Vidre+ you can enjoy your best quality limes for a longer time. The trials that we successfully conducted with one of the U.S. top retailers showed that the application …

The blueberry business may soon have an innovative tool for extending the fresh fruit season. The results of trials conducted on blueberries after using  Vidre+ stickers with a patented 1-MCP delivery system indicated a slower ripening effect. Treated fruits lost less weight and kept better eating quality and firmness for a longer time compared to untreated ones.  Let’s take a …

Agreement with Janssen PMP, a division of Janssen Pharmaceutica NV, to evaluate Fresh Inset’s 1-MCP(1) pads and labels (Vidre+ technology) for fresh produce storage preservation; Janssen PMP will fund and drive all testing and development work in a defined number of countries. Fresh Inset and Janssen PMP, a division of Janssen Pharmaceutica NV, one of the Janssen Pharmaceutical Companies of Johnson & Johnson (NYSE: JNJ) …

Trials conducted with Vidre+ technology demonstrate that the shelf-life and color evolution of tomatoes can be significantly delayed or influenced.  The research shows that Vidre+ extends the shelf-life of tomatoes harvested at color stage 3-5 to 12-18 days after harvest.  This was a full 4-8  days longer than untreated samples, which were too rotten to take further part in the study after …

The last weeks have been very intense at Fresh Inset. Apart from our regular business operations, we have joined a prestigious association, were distinguished in programs for the most innovative companies, and have traveled around Europe to strengthen our presence in the fresh produce and floral markets. We have also developed our test and trials program on various crops at …

Usage of 1-MCP delivered via Vidre+ packaging stickers used postharvest on Hass avocado showed progressive dose response in ripening. Vidre+ supports retention of external fruit greenness by 30%+ as well as significantly improving firmness over time. These conclusions come from the trials carried out recently at the Horticultural Laboratory of the Universidad of Agraria La Molina (UNALM) in Peru. Time against quality Peru is …

Latin America is invaluable for global food production. Yet it is no stranger to the food waste issue. Latin America accounts for about a quarter of global exports in agricultural and fisheries products. According to the OECD data, 38% of its available area is used for agriculture, out of which 9.5% is devoted to crops and 28.5% to pasture. As Techcrunch author Daniel …

Fresh Inset has recently joined Greentown Labs, the largest climatetech startup incubator in North America. As a company dedicated to solving food waste issues with cutting-edge technology, we are united with Greentown’s community by a common mission. To solve the climate crisis through entrepreneurship and collaboration. Shared values In Fresh Inset we believe that food waste is one of the key challenges for humanity …

The World’s Earth Day has been celebrated annually on April, 22 since 1970. The day is an occasion to promote support for environmental protection. In 2022, the official slogan is #InvestInOurPlanet and it prompts solutions to fight climate change and involves such parties as governments, businesses, and regular citizens to take action. Fight food waste, save Earth As a company …

More than 80 million tonnes of apples are produced every year. Many processes that occur during apple ripening, such as softening, yellowing, increased respiration, and aroma production, are closely associated with ethylene. Senescence, the irreversible physiological changes follow ripening. While many of the ripening-associated processes that occur result in providing an acceptable product to the consumer, the goal of the …

Fresh Inset celebrates International Lime Day by announcing successful trials of its Vidre+ solution with limes, conducted with the top U.S. retailer. The application of Vidre+ reduced fruit quality losses by more than a half, at the same time extending the shelf-life of limes up to more than 8 days. Fresh Inset, the provider of Vidre+, a revolutionary solution for shelf-life extension, …

Vidre+ is an innovative and easy-to-use delivery system, which provides the advantages of postharvest use of 1-MCP for fruits and vegetables in a sticker format. This article aims to evaluate the efficacy of Vidre+ (1-MCP) applied by different strategies on the maturity and quality of pears and apples grown in the Alto Valle de Rio Negro. Reknowned scientist The study has been …

In the global produce industry, very few products stand out as revolutionary. That is why we are so proud of Vidre+, our unique and game-changing solution that allows extending shelf-life, enhancing the appearance and quality of fresh produce, and consequently leading to food waste reduction and ultimate consumer experience. Read and learn the story of this groundbreaking innovation. From freezer …

Food waste is bad for the planet, costs tonnes of money and resources. So how come still one third of global food production is squandered? Read our blog post to dig into the food wastage issue and get to know some of the solutions. The global wastebasket Can you imagine that each year, approximately one-third of all food produced worldwide …