Impact of Vidre+™ - key highlights of 2023


Written by Krzysztof Czaplicki
#Blog | 21 December 2023

At Fresh Inset, we are driven to fight food waste and preserve produce freshness with Vidre+™ technology. In 2023, we revealed several findings that delivered promising results on how Vidre+™ technology impacts various kinds of fresh produce. Let's encapsulate them briefly.


Extending the Shelf-Life of Tomatoes

At the beginning of the year, Fresh Inset unveiled the results of trials conducted with Vidre+™ technology on tomatoes. The findings showed that Vidre+™ extended tomato shelf life by 4-8 days longer than untreated samples. This allows for greater tomato storage and distribution flexibility while ensuring freshness for an extended period. 

The promising research results have encouraged the undertaking of a series of additional studies, thereby confirming the effectiveness of Vidre+™ in prolonging the freshness of various fruits and vegetables.


Blueberries season could be longer

After researching tomatoes, it was time to shift focus to fruits. In March, Fresh Inset published the trial results using Vidre+™ stickers equipped with a patented 1-MCP delivery system on blueberries. 

Research results showed that with Vidre+™ technology, we can significantly extend the freshness of blueberries and prolong the season for these fruits. Blueberries with Vidre+™ maintained excellent eating quality throughout the 35 days of the experiment while untreated fruits began to soften after 21 days.

Raspberry can last twice as long before going to waste

As summer was slowly approaching, it was the perfect time to shift focus to another seasonal fruit. In April, Fresh Inset published the results of trials conducted on raspberries. Trials revealed that Vidre+™ reduces weight loss, preserves the bright red fresh appearance of raspberries over time, and slows down raspberry softening, leading to an extended shelf life that maintains good firmness and quality for up to 20 days of storage. These research findings are promising for raspberry producers.


Sweet Cherries Weight Loss Prevention

In the heat of July, Fresh Inset shared research results on Sweet Cherries. The study revealed that Vidre+™ prevents weight loss and stem browning over 21 days of storage. Research results showed that the untreated fruit began to lose quality and weight after 3 days, while the Vidre+™ protected fruit started losing quality after 9 days of storage.  

Sweet cherry producers may soon have the opportunity to utilize Fresh Inset technology to extend freshness during shipment, thereby opening up new export markets by prolonging the freshness of the fruit.



Mushroom Shelf Life Prolongation

Autumn is a perfect time to enjoy mushrooms, so this crop couldn't be omitted in our research. In September Fresh Inset unveiled the trials conducted by Prof. Dorota Wichrowska and her team on mushrooms (Agaricus bisporus). The results showcased that the Vidre+™ solution prolongs the shelf life of mushrooms. Whether sliced or whole, mushrooms treated with 1-MCP retained their commercial value for 14 to 20 days post-harvest. Vidre+™ contributed to weight loss reduction, protection against browning, and the preservation of Vitamin C in champignons.


Leafy Greens Quality Preservation

As the year drew to an end, Fresh Inset released research results for 2023 focusing on leafy greens. The findings underscored the impact of Vidre+™ technology on protecting the quality of leafy greens during transport and shelf life. Arugula and spinach treated with Vidre+™ retained their commercial value for 3-7 days longer than untreated samples.


Tackling global food waste

In recent years Fresh Inset conducted numerous studies on the impact of Vidre+™ on fruits and vegetables. Exciting findings show the great potential of Vidre+™ in extending the freshness of numerous types of fruits and vegetables where previously 1-MCP could not be used.

The extended shelf-life provided by Vidre+™ can redesign the current global logistics routes. By adding additional time for fresh produce in delivery, new more economical trade routes become available for growers, providing an increase in sales, profits, and higher customer satisfaction. One can also describe Vidre+™ as an "inventory management tool" because it assists growers and packers in maintaining the freshness, appearance, and quality of their produce for longer periods, ultimately leading to cost savings and increased revenue.

This is good news, not just for fresh food industries, but for everyone who cares about the future of our planet. 

We care, and that’s why in 2024 we will continue our job of developing cutting-edge technology that will be a tool to combat food waste.


Thank you for reading this article.

If you are eager to expand your knowledge about Vidre+™ technology, follow us on LinkedIn or get in touch: krzysztof.czaplicki@freshinset.com.





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