Revitalizing flowers with Vidre+™ active packaging: protecting freshness in roses, orchids, and carnations.

Vidre+™ successfully protects roses, orchids, and carnations. Recent research results, conducted by a Dutch Company Flower Watch have shown undeniable profits for flowers treated with Fresh Inset’s technology. Roses stay in excellent condition for up to 10 days, orchids exhibit reduced flower drop, extended bloom longevity, and improved overall floral, and 73% of carnations treated with Vidre+™ maintained excellent quality compared to only 20% of the untreated ones

In 2022, the global floral market was worth over $50 Billion. The demand to deliver high-quality plants that withstand long transportation and retail display times is growing. Vidre+™ Floral technology successfully battles the challenges of rapid aging and deterioration by protecting flowers from the damaging effects of ethylene and preserving their freshness.

Active packaging powered by Vidre+™ can significantly improve the floral industry. The technology doesn’t require new infrastructure or supply chain modernization. It seamlessly applies to all packaging base materials, like flower sleeves, and easily integrates into existing production processes to create active packaging with an enhanced freshness function.

photo: Vidre+ Floral implemented in Flower Sleeve

Roses, orchids and carnations are among the most popular flower species cherished for their beauty and vibrant colours. Yet, they are also highly ethylene sensitive, which leads to premature petal drop, bud decay, and reduced bloom quality. The study conducted on behalf of Fresh Inset showed substantially improved outcomes for all three species of flowers treated with Vidre+™ technology.

After 7 days of the vase life simulation study, 100% of cut roses treated with Vidre+™ were in good or excellent condition, compared to 62,5% in the control group.

Vidre+™ technology also enhanced potted orchid (Phalaenopsis) shelf life and quality. After 14 days, 100% of orchids treated with Vidre+™ demonstrated good or excellent quality, whereas only 20% of the control group maintained good quality. In the case of tests on orchids, an external source of ethylene was used to enhance the effect and demonstrate the effectiveness of Vidre+™.

The test results of cut carnations revealed a significant reduction in ethylene sensitivity in flowers treated with Vidre+™ compared to untreated ones. After 10 days, 73% of flowers demonstrated excellent quality compared to only 20% of untreated ones.