This year, Fresh Inset took a step forward in accelerating global awareness of Vidre+™ — our smart packaging solution designed to extend freshness and reduce food waste across the fresh produce supply chain. With growing demand for functional, high-value packaging, we joined three of the industry’s most important international events: Fresh Market in Poland, Fruit Attraction in Spain, and IFPA Global Produce & Floral Show in the U.S. Each of these events brought unique insights, new partnerships, and exciting opportunities — and together, they formed a powerful story of where we’re headed next.
Fresh Market B2B Meeting & Trade Show – Ożarów Mazowiecki, Poland
Our journey began on our domestic ground, at Fresh Market 2025 — a B2B event bringing together retail chains, as well as fresh produce and floral suppliers in Central and Eastern Europe. Held on September 17, this one-day meeting hub was filled with meaningful discussions, new contacts, and shared challenges.
fot. Fresh Inset
Visitors to our stand had the opportunity to see how Vidre+™ transforms ordinary packaging into an active one. These conversations laid the groundwork for deeper collaboration across retail, logistics, and packaging sectors — all with one shared goal: to improve quality while reducing waste.
“What stood out during Fresh Market was how open companies are to practical, scalable solutions. Vidre+™ meets them exactly where they are no infrastructure change, and immediate value from day one” – said Krzysztof Czaplicki, Co-founder & CSO at Fresh Inset.
Building on Momentum at Fruit Attraction – Madrid, Spain
The energy and insights from Fresh Market carried us forward to Fruit Attraction 2025 in Madrid — a global showcase for agricultural innovation. Here, the conversation expanded. We met with fresh produce exporters, packaging manufacturers, and sustainability-driven stakeholders looking for ways to future-proof their operations.
fot. Fresh Inset
With Vidre+™, we demonstrated how easy it is to convert any packaging into smart packaging — whether through printable complexes or adjustable-dose stickers. Our solution fits all pack types, including compostable and recyclable formats, and works without disrupting existing processes. Many partners were especially drawn to the scalability and proven performance of Vidre+™, as well as its alignment with global food waste reduction goals.
From Europe to the U.S. – IFPA Global Produce & Floral Show, California
Those global ambitions came full circle at the IFPA Global Produce & Floral Show in Anaheim, California. Held from October 16th to 18th, this event attracted thought leaders from across the fresh food industry — from growers and suppliers to tech innovators and retail chains.
fot. The Produce News, Fresh Inset
Picking up where Fruit Attraction left off, we reinforced our message: smart packaging is not a trend — it’s the future. Whether it’s a blueberry grower in California or a flower exporter in Colombia, Vidre+™ enables every stakeholder in the supply chain to preserve quality, reduce losses, and unlock new value.
Our team held strategic meetings with North American partners ready to bring functional packaging into their portfolios — quickly, cost-effectively, and at scale.
What’s Next?
Companies are searching for ways to improve shelf life, reduce markdowns, and operate more sustainably, without high upfront investment. At Fresh Inset, we’re proud to deliver that answer with Vidre+™. Whether you’re a packaging converter, retailer, grower, or investor — let’s talk. Together, we can make smart freshness a global standard.
If you are interested in expanding your knowledge about Vidre+™ technology, follow us on LinkedIn or get in touch: krzysztof.czaplicki@freshinset.com
Thank you for reading this article!
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The Vidre+™ technology is being developed with the support of the European Union under the European Funds for a Modern Economy (FENG) Programme, based on an agreement with the National Centre for Research and Development.
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