Vidre+™ wins top sustainability award for smart label innovation

Fresh Inset, in partnership with Avery Dennison, has been awarded the prestigious 2025 Packaging Europe Sustainability Award for its breakthrough Vidre+™ smart label — a game-changing innovation in sustainable packaging.

The Packaging Europe Sustainability Awards are among the most respected recognitions in the packaging industry, celebrating innovation that drives real environmental impact. Vidre+™ was selected as the winner from a competitive field of global finalists, highlighting its potential to scale sustainable change across the fresh produce sector.

fot. Fresh Inset

Fresh produce loses over $1 trillion globally each year to natural aging and spoilage. These losses account for up to 10% of annual greenhouse gas emissions. A few extra days of shelf life can make a measurable difference — reducing waste, emissions, and economic losses across the entire supply chain.

Vidre+™ addresses this challenge with a smart label that slows down ripening by gradually releasing a natural active compound (1-MCP) inside the packaging — without leaving any residue. Crucially, it integrates seamlessly into existing labelling workflows without requiring packaging redesign, infrastructure changes, or capital investment.

fot. Fresh Inset

It can be applied flexibly — as a sticker or printed directly onto any base material, including compostable, recyclable, or biodegradable formats. The dosage is fully adjustable to match pack size or crop type, allowing it to support a wide variety of produce at any point post-harvest.

Vidre+™ demonstrates how innovations can unlock meaningful sustainability gains at scale — helping producers, retailers, and consumers benefit from fresher products, fewer losses, and a more efficient supply chain. We extend our thanks to everyone involved in this project on both the Avery Dennison and Fresh Inset teams, whose collaboration made this achievement possible.

If you are interested in expanding your knowledge about Vidre+™ technology, follow us on LinkedIn or get in touch: krzysztof.czaplicki@freshinset.com

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The Vidre+™ technology is being developed with the support of the European Union under the European Funds for a Modern Economy (FENG) Programme, based on an agreement with the National Centre for Research and Development.