Today I would like to walk you through a short breakdown of key terms associated with Vidre+™ delivery system and explain why we believe that it is a breakthrough technology.
It is a simple-to-use sticker format for produce freshness protection. It works on raspberries, pears, apples, avocados, blueberries, mushrooms, tomatoes, and many more crops. Even freshly cut flowers can easily be treated. Simple stickers are placed on the packaging or the produce itself and protect it from the negative effects of ethylene all through the supply chain by timed and gradual release (inside the packaging) of the protectant called 1-MCP. Usage of Vidre+™ is as simple as possible - it does not require any change to the existing packaging and shipping process.
It's a gas and natural plant hormone that plays an important role in starting the ripening process in fruits and vegetables. After harvesting its presence in stored or packaged produce accelerates several degradative processes which lead to quality loss and ultimately to produce that is unfit for the market. That's why we need 1-MCP to slow down this process.
1-Methylcyclopropene (1-MCP) is a synthetic compound used in agriculture to delay the ripening process of fruits and vegetables. It works by blocking the effects of ethylene. 1-MCP has been used worldwide for about 20 years and is Generally Regarded As Safe (GRAS) by the U.S. Food and Drug Administration. However Vidre+™ delivery system provides a next-generation application of 1-MCP, which is a game-changing technology.
1-MCP is a gas, just like ethylene. Older generation products utilizing 1-MCP are applied in powder form which turns into gas upon contact with water. These older-generation products have to be used in sealed sites or containers for 24 hours. This generates a number of challenges, for example:
1-MCP application in Vidre+™ on stickers, which is next-gen. technology overcomes the above challenges. Gradual & timed release mechanism provides a measured release of 1-MCP for up to 30 hours. Release over time provides adequate time to adequately bind to receptor sites to provide protection of the produce during the supply chain process. In addition, Vidre+™ technology is convenient, affordable, and easily used without the need to change post-harvest and logistics processes.
The bottom line is: you can easily change a box, carton, clamshell, etc. from just a package into a smart freshness system - and you do not need sealed environment infrastructure or qualified application staff. After 48 hours there is no residue of 1-MCP. As a result, the product is delivered to customers with higher quality and greatest freshness.
To sum up. By embracing Vidre+™ technology we increase our chances of revolutionizing the fight against food waste while delivering unparalleled freshness and quality of fruits and vegetables for the good of the planet, food industry and final consumers.