Revolutionizing Produce Freshness with Vidre+™ Active Packaging

Active packaging powered by Vidre+™ is extending the freshness of fruits and vegetables. This innovative solution reduces food waste and helps businesses cut costs related to markdowns and spoilage while increasing profitability by offering high-value, functional packaging.

Over $1 trillion of food is wasted globally annually; active packaging can help prevent that. Vidre+™ Complex, used in solutions like MCPbags, preserves the freshness of produce and flowers at every stage of the supply chain.

Active Packaging: Beyond Traditional Solutions

Vidre+™ Complex upgrades packaging to functional, high-margin active solutions, transforming it from commodity to specialty with unique market value. It doesn’t require new infrastructure as it integrates with any surface and can be easily implemented into storage and logistics. The technology incorporates freshness-enhancing properties directly into packaging materials and works with all traditional and eco-friendly formats, including bio-degradable, compostable, and recyclable packaging, e.g. clamshell.

photo: Fresh Inset

MCPbags — a case study in success

The market has already embraced a working example of active packaging in action, setting a new standard for freshness and sustainability. Fresh Inset joined forces with Wassington — a trusted partner and distributor in Argentina, and LP, a packing partner, to launch the innovative MCPBag powered by Vidre+™. MCPbag seamlessly incorporates Vidre+™ Complex into its material, offering unmatched versatility and efficacy. Integrating within existing packaging systems is easy and aligns with global sustainability goals.

Photo: Fresh Inset

Vidre+™ Complex protects fresh produce and flowers against the loss of postharvest quality caused by ethylene — a natural hormone that accelerates ripening and spoilage. Vidre+™ technology integrates slow-release 1-MCP (compound inhibiting plant ethylene reception) into packaging solutions, effectively neutralizing ethylene’s impact and preserving products’ freshness.

Photo: Fresh Inset

The impact of Vidre+™ in active packaging is evident in trials across various products. For example, it extends the spinach’s freshness up to 10 days, reduces raspberries shrinkage and waste up to 20 days, and maintains the quality of avocados for 40 days.

Vidre+™ Complex is already officially registered in Peru and introduced to the U.S. market. Thanks to the partnership with Janssen PMP, Vidre+™ technology is commercialized and available in Europe.

Key Takeaways

Vidre+™ Complex is already making a difference with MCPbag and can enhance product offerings, reduce markdowns, and increase profits with active packaging.

• Active packaging solutions extend freshness, enhance sustainability, and drive profitability across the supply chain.
• Vidre+™ technology, as demonstrated through MCPbags, represents a leap forward in the fight against food waste and spoilage.
• The technology is efficient, versatile, and scalable.

Thank you for reading this article.

If you are interested in expanding your knowledge about Vidre+™ technology, follow us on LinkedIn or get in touch: krzysztof.czaplicki@freshinset.com.