Vidre+™ Prolonges the Vase Life of Cut Carnations

Carnations are well known for their vibrant colors but are prone to rapid deterioration and have a short vase life. Vidre+™ technology offers an effective and environmentally friendly solution to slow down the ripening process on carnations. After 10 days of tests, 73% of carnations treated with Vidre+™ maintained excellent quality compared to only 20% of the untreated ones. This solution can extends the vase life of carnations and help reduce waste across the floral industry.

The market for carnations was worth $564M in 2022. According to “The Biology of Carnation” by the Australian Department of Health: “carnations have been the third most traded flower (both import and export) during the five year period from 2014 to 2018, behind rose and chrysanthemum.” Also, based on Volza’s Global Export data, 3,348 shipments of Carnation Flower were exported from Mar 2023 to Feb 2024 (TTM). (…) marking a growth rate of 27% compared to the preceding twelve months.”

Carnations are among the most popular flowers. Still, they are also highly ethylene-sensitive. Their premature flower drop and bud blast can lead to quality deterioration. Carnations are currently often treated with Silver to mitigate the effects of ethylene, an environmetally harmful solution.

Photo: Carnations test

Testing carnations

The Dutch Flower lab researched how Vidre+™ technology can affect cut carnations. In a detailed study, five varieties of Carnations — red, white, yellow, pink, and dark red (all from Kenya).

Vidre+™ stickers were applied inside the flower sleeve, just below the flowers. Then flowers were shipped by sea freight from Kenya to the Netherlands.

Photo: Carnations test, Day 10

The test included 10 days-long vase-life simulation in carefully controlled conditions, under time-lapse cameras.

Results

The test results after 10 days revealed a significant reduction in ethylene sensitivity in flowers treated with Vidre+™ compared to untreated ones.

Graph: Overall quality of Carnations after 10 days

• Control Group: 20% of flowers demonstrated excellent, with 27% poor and 27% in very poor condition
• 10 cm² Vidre+™: 73% of flowers demonstrated excellent, 7% average and only 20% in poor quality.

Conclusion

Vidre+™ helps maintain carnations in excellent condition for longer. Tests proved it extended petal longevity, improved color retention, and reduced wilting.  By extending the vase life of cut flowers throughout the supply chain, Vidre+™ also reduces the amount of unsold or discarded flowers, minimizing flower waste.

• Prolonged Freshness 
• Improved Aesthetic
• Reduced Waste 

Thank you for reading this article.

If you are interested in expanding your knowledge about Vidre+™ technology, follow us on LinkedIn or get in touch: krzysztof.czaplicki@freshinset.com.

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*DISCLAIMER

The results presented in this press release are based on a single conducted study. Please note that these are preliminary findings. Additional studies may provide further insights and perspectives.

**Source: Research report: 50000837-538-02 conducted by a Flower Lab in the Netherlands, Date: February 2023

***Other sources: OEC.WORLD