The International Day of Awareness of Food Loss and Waste is an excellent opportunity to remind ourselves that everyone, from consumers to producers, plays a role in tackling this problem. It’s worth taking time to consider solutions that can help us collectively achieve the goal of the 2030 Sustainable Development Agenda—halving global food waste at the retail and consumer levels and reducing losses along the supply chain. All over the world technologies and solutions are developing to limit food waste and raise awareness towards this issue. Endeavors like our revolutionary technology Vidre+™ contribute to minimizing food waste and losses by extending the freshness of fruits and vegetables. Initiatives focusing on raising awareness encourage people to be conscious and implement simple habits like carefully checking expiration dates.

There is a new solution that can act at many of the critical stages along the supply chain to save tons of food from being wasted. We have been successfully developing Vidre+™ — a cutting-edge technology that can tackle the food waste problem. 

Another solution is to educate and support the change within consumers. In the US on average food is less expensive, which sometimes results in not appreciating it. As Recycle Track Systems guide Food Waste in America in 2024 states “Americans are often impulsive in their food purchases, unrealistically assessing how much food is required, and as a result buying more food than they need or buying food they won’t eat.” A separate problem is misunderstanding expiration labels. It accounts for 8 percent of consumer food waste in the U.S., costing around $30 billion a year. Hopefully, this issue will be soon resolved by the Food Date Labeling Act, as an example of California shows.

The UN’s latest Food Waste Index Report, compiled in collaboration with the charity WRAP, reveals that over $1 trillion worth of food waste is generated per year around the world. Every effective solution is invaluable and the best is to begin where the food waste starts.

Food Waste Solutions

Our Vidre+™ technology is transforming the battle against food waste. Our solution enables fruits and vegetables to be fresh for a longer time. As a result, there is less spoilage, and produce can be transported for longer distances with significantly less loss. 

"Vidre+™ technology was designed to address the critical issue of spoilage in fresh produce. Capable of being applied across various fruits and vegetable crops, Vidre+™ can be a solution that can tackle food waste across the four most critical stages of the value chain. Our solution is not just addressing food waste, it is also paving the way for a more sustainable future for our global community.” - says Krzysztof Czaplicki, our co-founder and CSO.