The first months of 2025 were packed with new studies and forging partnerships at Fruit Logistica. We have gathered the most significant information from Q1 2025 in a nutshell:
At the beginning of the year, Fresh Inset presented the results of scientific research on the impact of Vidre+™ on leafy greens. Crops such as spinach or arugula are known for their nutritious values but also for their vulnerability to freshness loss throughout the supply chain. New data suggests that Vidre+™ technology offers an effective solution to protect leafy greens’ freshness. After 29 days, 90% of arugula leaves protected with Vidre+™ were healthy and green, compared to only 20% in the control group.
The Food Ingredient First later on picked up the information with the quote from Tim Malefyt, CTO at Fresh Inset:
“Vidre+ technology enhances the freshness and quality of produce and has the potential to save up to 9.46 million tons of fruits and vegetables annually. It stands out for its effectiveness in addressing food waste and reducing CO2 emissions, preventing the wastage of 4.2 million tons of CO2 footprint.”
Screenshot: foodingredientsfirst.com
Reducing CO2 emissions and preventing wastage is not limited to fruit and vegetables. Vidre+™ technology battles and wins on the flower front as well. In January, Fresh Inset published the results of the recent tests with Vidre+™ on carnations (read more on our blog). After 10 days of tests, 73% of carnations treated with Vidre+™ maintained excellent quality compared to only 20% of the untreated ones. Fresh Inset’s technology can successfully extend the vase life of carnations and help reduce waste across the floral industry.
Photo: Carnations test, Day 10
In the first days of February, Packaging Insights featured us in their latest article on sustainable fruit and vegetable packaging trends. Our CSO, Krzysztof Czaplicki, shared insights on how Vidre+™ technology transforms traditional packaging into smart, active solutions that extend produce freshness.
A few days later, our leadership team, COO Peter Vriends, and CSO Krzysztof Czaplicki, attended one of the most important industry events — Fruit Logistica in Berlin — to discuss how our patented Vidre+™ technology is revolutionizing active packaging and protecting the freshness and quality of fruits and vegetables.
The same month, our efforts within the packaging industry were noticed, and Fresh Inset was selected as a finalist in the Packaging Startup Awards 2025.
This recognition highlights the impact of Vidre+™ technology that extends the freshness of fresh produce and flowers, reduces waste, and enhances supply chain efficiency.
We Did It In Poland
In March, Fresh Inset was featured in the “We Did It In Poland” campaign, highlighting groundbreaking Polish innovations nationally and internationally. Under the patronage of the Polish Presidency of the Council of the European Union, this initiative showcases how Polish innovations shape the future.
Fresh Inset has been presented next to other well-known Polish players such as CD Projekt Red, Allegro, or Booksy. Our Vidre+™ technology was recognized for its ability to transform fresh produce packaging by extending the shelf life of fruits, vegetables, and flowers while reducing food waste. Its integration of functional, smart packaging solutions is making a significant impact on the global food supply chain.
FoodTech 500 by Forward Fooding
At the end of the first quarter of 2025, our role in shaping the future of technology was once more recognized. Fresh Inset has been honored by Forward Fooding, earning a place in the prestigious FoodTech 500 list, which recognizes the top 500 companies shaping the future of food technology. This accolade highlights our commitment to combating global food waste through innovation with Vidre+™ technology.
Thank you for reading this article.
If you are interested in expanding your knowledge about Vidre+™ technology, follow us on LinkedIn or get in touch: krzysztof.czaplicki@freshinset.com.
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