Fresh Inset in the News (March 2026)

The past months have been dynamic for Fresh Inset. Vidre+™ technology continues to gain strong international attention, appearing across leading industry, sustainability, retail, and technology media worldwide. From scientific validation and retailer-focused insights to prestigious awards and expert commentary, these publications confirm one thing: smart and active packaging is becoming a must-have in fresh produce supply chains. Below is a shot summary of where Fresh Inset and Vidre+™ have recently been featured — and why it matters.

Active packaging that extends pear shelf life
Recent coverage on FoodBev.com highlighted research demonstrating how active packaging solutions can significantly extend the shelf life of pears while reducing waste across supply chains. The article showcases how Vidre+™ technology supports freshness retention by slowing down spoilage processes — a crucial factor for high-loss fruit categories.

Read more: HERE

Source: foodbev.com

Packaging Europe Sustainability Award 2025
Fresh Inset’s flagship solution, Vidre+™, was recognized as a winner of the Packaging Europe Sustainability Awards 2025, as reported by Fruitnet / Eurofruit.
The award underlines Vidre+™’s role as a smart and active packaging solution designed specifically for fresh produce, delivering measurable sustainability benefits without changing existing packaging formats.

Read more: HERE

Source: fruitnet.com

Deloitte Technology Fast 50 CE
Fresh Inset was featured in Deloitte’s press room following its recognition as an Impact Star in the Technology Fast 50 Central Europe 2025 ranking. This distinction highlights companies whose innovations create meaningful environmental and social impact — confirming Fresh Inset’s role in addressing one of the food system’s biggest challenges: food waste.

Read more: HERE

Smart packaging – interview
In an in-depth interview published by PortalSpożywczy.pl and presented during Forum Food&Retail, Fresh Inset shared insights into the future of smart packaging.
The article explores how Vidre+™ stickers transform traditional packaging into an active freshness-management tool, helping producers and retailers reduce losses without complex operational changes.

Read more: HERE

Source: portalspozywczy.pl

Spożywcza.TV interview
Fresh Inset also appeared on Spożywcza.TV in the program “Rozmowy Spożywczej”. In the interview, Fresh Inset’s CSO explains how Vidre+™ turns packaging into a functional asset, helping the industry reduce food waste and improve profitability — from growers to retailers.

Watch the interview (in Polish): HERE

Source: youtube.com

Active packaging podcast
Packaging Europe featured Vidre+™ in both an article and a podcast dedicated to the evolution of connected and active packaging.
The content explores how technologies like Vidre+™ support longer freshness, improved logistics performance and reduced food waste — reinforcing Fresh Inset’s leadership in this space.

Read & listen: HERE

Source: packagingeurope.com

Extending cherry freshness with Vidre+™
Finally, PerishableNews covered the application of Vidre+™ in cherry and sweet cherry packaging. The article highlights how the technology helps slow down spoilage, maintain quality during transport and reduce losses in one of the most delicate fruit categories.

Read more: HERE

Source: perishablenews.com

Avery Dennison report: packaging already on its way to the bin
Fresh Inset’s perspective was also featured in the context of Avery Dennison’s latest report, which examines how packaging often becomes waste before food even reaches the consumer. The report highlights the urgent need for smarter, more functional packaging solutions that actively support freshness and reduce food loss throughout the supply chain — a challenge directly addressed by Vidre+™ technology.

Read more: HERE

Forward Fooding: Fresh Inset Vidre+™ active packaging
In December 2025 Forward Fooding published a feature on Fresh Inset’s Vidre+™ technology as part of The FoodTech 500 series, highlighting how the solution tackles global food waste by transforming ordinary packaging into active preservation systems. The article includes insights from Fresh Inset’s CSO on the mission to extend freshness, reduce waste across the supply chain, and reshape food system efficiency with a scalable, plug-and-play active packaging approach.

Read more: HERE

Source: forwardfooding.com

FreshFruitPortal: Vidre+™ ready for US rollout
At the beginning of 2026, Fresh Fruit Portal published a feature on Fresh Inset’s Vidre+™ technology entering the US market, highlighting how the active packaging solution is poised to support the produce industry without requiring new infrastructure or capital investment. The article explains that Vidre+™ received a no-objection letter from the FDA confirming its GRAS status and is now commercially available across 60 produce categories, offering a flexible way for growers, packers, and retailers to extend shelf life and reduce waste.

Read more: HERE

Source: freshfruitportal.com

If you are interested in expanding your knowledge about Vidre+™ technology, follow us on LinkedIn or get in touch: krzysztof.czaplicki@freshinset.com

Thank you for reading this article!

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The Vidre+™ technology is being developed with the support of the European Union under the European Funds for a Modern Economy (FENG) Programme, based on an agreement with the National Centre for Research and Development.