YOUR PRODUCE +

Higher quality produce that stays fresh longer. That's the Vidre+ value.

Find Your Crop

YOUR PRODUCE+

Find Your Crop

Redefining the future of 1-MCP

With Vidre+, 1-MCP delivery is adaptable to pack size and extended over time for maximum flexibility and efficacy.

Protects a wide variety of produce
regardless of crop type of storage system
Flexible and customizable
Overcomes constraints of existing 1-MCP delivery systems.
Empowers all packaging with a freshness function
Easily administer the right dose for your pack size and base material - via sticker or printable complex.

Vidre+ differenceTimed & gradual release.

The patented combination of timed and gradual release of 1-MCP addresses two crucial aspects for effective crop treatment: achieving an optimal dose rate and providing sufficient exposure time.

The gradual release of 1-MCP continues for up to 30 hours, which is 7 times longer compared to 1-MCP in powder and sachet.

How it works

01
Apply Vidre+ to produce via sticker or active packaging with customized dose rate of 1-MCP
02
1-MCP is released once humidity inside the package reaches 85% (2-3 hours after application)
03
After 30 hours, the full dose has been released and no residue is left behind

Proven results across various produce categories

Vidre+ value. Higher quality produce that stays fresh longer has its benefits.

Improved quality and appearance
Reduced weight loss
Reduced markdowns
Ability to transport further = new market opportunities
Improved customer satisfaction and loyalty (repeat purchases)
Enhanced operational efficiency
Increased revenue

Improved quality and appearance
Reduced shrink
Inventory management flexibility
Reduced labor
Improved customer satisfaction and loyalty (repeat purchases)
Halo effect: fresh produce = quality store (meat, dairy, bakery)
Increased revenue

Everybody wins throughout the supply chain

Growers and Packers Boost profits with minimized markdowns, less rejections, decreased weight loss and premium appearance

Packaging CompaniesBoost profits by offering high-margin, active packaging providing customers with value-added products

Produce ProcessorsBoost profits via operational efficiencies and reduced waste in the production process leading to higher yield and lower cost

Transporters Boost profits by reducing the need for frequent shipments, lowering costs and emissions and enabling ocean transport vs air

Retailers Boost profits by extending shelf life, reducing shrink and waste while maximizing customer loyalty and repeat purchase

Consumers Boost profits with better value on their produce purchases that last longer and generate less waste

One solution, multiple uses

Avocado

100% of the fruit remain green even after 46 days

shelf life prolongation

slowing down the ripening processes

delaying the softening

pulp damage prevention

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Blueberries

Extended freshness for up to 10 days

reduces respiration

slows down weight loss

maintains firmness

protects acidity, flavor, and anti-oxidant content

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Broccoli

Shelf life extended by up to 200%

protects stems and florets against yellowing and rotting

preserves the antioxidants: carotenoids, ascorbic acid, glucosinolates

protects chlorophyll and vitamins

reduces respiration

Cherries

Firm and delicious fruit

reducing respiration

maintains firmness

prevents weight loss

protects of stem color

Grapes

Firm fruit and better stem quality

protects against weight loss and dehydration

maintains green rachisfirmness improvement

maintains taste

Green bean

Greener pods and reduced spotting

respiration decrease

protectschlorophyll

slows down lignification processes

preserves the crispness and proper vitamin levels

Kiwifruit

Firmer and higher quality fruit

maintains firmness

reducesgray mold (Botrytis)

higher levels of Vitamin C

slows down respiration

Leafy vegetables

Shelf life of lettuce mixes extended by 50%

delays aging of leaf tissue

protection against wilting

reduces yellowing or rusty spots

Mango

Color and firmness extended

dehydration prevention

maintains firmness and color of the skin

better taste

full nutritional value

Melon

Firm fruit with no spots

protection from softening

maintains vitamin content

decrease in SDA (Sunken Discolored Areas)

Mushrooms

Longer weight maintenance

reduces weight loss

maintains firmness

protects against browning

slows oxidation

Papaya

Extended transport and better sales opportunities

protection from softening and cellular breakdown

slows color development

Bolsters natural response to disease

Pepper

Better appearance and nutritional value

delaying degradative processes

maintaining high levels of chlorophyll, protein and Vitamin

Slows wrinkling and dehydration

Persimmon

Extended durability and easy transportation

firmness maintanance

protection against key stresses like frostbite

preventing from browning

protection against calyx separation

Tomatoes

Better control over ripening process from the moment of reddening

protection against softening

maintains taste

reduces respiration

slows necrotic spotting and tissue degradation

Orchids

Prolonged petal longevity

Enhanced color retention

Reduced wilting

Stronger stems

More flowers/ enhanced blooming

Carnations

Reduced premature flower drop and bud blast

Less discoloration and distortion

Extended lifespan

Eco-friendly alternative to silver-based products

Roses

Prolonged petal longevity

Enhanced color retention

Reduced wilting

Stronger stems

Beyond freshness, Vidre+ makes it simple, affordable, flexible and profitable to protect your fruits, vegetables and flowers

Beyond Freshness... Fresh Inset.

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Application Superiority of Vidre+ Implementation of Vidre+ One solution, multiple uses

Higher quality produce that stays fresh longer. That's the Vidre+ value.

One solution, multiple uses

Beyond freshness, Vidre+ makes it simple, affordable, flexible and profitable to protect your fruits, vegetables and flowers Beyond Freshness... Fresh Inset.

Beyond freshness, Vidre+ makes it simple, affordable, flexible and profitable to protect your fruits, vegetables and flowers

Beyond Freshness... Fresh Inset.