In recent months, the Fresh Inset efforts in advancing the Vidre+™ technology have once again garnered the attention of the media worldwide. Fresh Inset is driven by the purpose of combating food wastage with technology has been recognized by media around the globe. Here is a summary of recent noteworthy updates.

Courtesy of Zespół ING. Interview with CEO of Fresh Inset - Andrzej Wolan (originally in Polish) was published on the website spolecznosc.ing.pl. in June, 2023.

In Fresh Inset we are driven by the purpose of battling food waste. Our team is tirelessly working on developing the Vidre+ technology that protects the freshness of fruits and vegetables. Today, we would like to share key highlights from our recent activities & achievements with you.

After a few days on the shelf, raspberries are likely to join millions of tonnes of produce that are wasted every year. This unnecessary loss of food can be reduced thanks to technology. Food tech driven by the purpose of combating food waste, revealed trial results showing that raspberries treated with its solution can hold good eating quality for 20 days, even doubling the lifespan compared to untreated fruits.

April 25th, 2023 - The European food tech Fresh Inset has joined the global food waste battle. The company is bringing to the table an agile weapon - Vidre+™ stickers that could save the overwhelming amount of over 9 million tonnes of fresh produce annually. Technology provides freshness and shelf-life protection for most fresh fruits, vegetables, and even flowers. Global giants like Janssen PMP have already been testing the solution.

March 10th is International Lime Day. No matter if you are a lime grower, a retailer selling limes or a customer who loves those zesty fruits, the good news is that with our Vidre+ you can enjoy your best quality limes for a longer time. The trials that we successfully conducted with one of the U.S. top retailers showed that the application of Vidre+ technology extended the shelf life of limes up to more than 8 days by making the fruits less prone to yellowing. Read more about the test results in our blog article Vidre+ reduces lime fruit quality losses by more than a half.

Fresh Inset and Janssen PMP, a division of Janssen Pharmaceutica NV, one of the Janssen Pharmaceutical Companies of Johnson & Johnson (NYSE: JNJ) have signed an Evaluation and Standstill Agreement to test and develop Fresh Inset's Vidre+ technology on fruits, vegetables and ornamental plants.

The last weeks have been very intense at Fresh Inset. Apart from our regular business operations, we have joined a prestigious association, were distinguished in programs for the most innovative companies, and have traveled around Europe to strengthen our presence in the fresh produce and floral markets. We have also developed our test and trials program on various crops at the most important producer and consumer markets around the world. For example, very promising results on avocado shelf-life extension have been published recently - you can read more on that on our blog: Vidre+ effective in delaying the post-harvest ripening of avocado. Our Vidre+ technology is gaining more and more attention and is in the spotlight of our business partners and investors.

Food tech is reshaping food markets. At times of inflation pressure, disruption of food supply chains caused by the war in Ukraine, and the pandemic, food businesses turn to new technologies. Food tech is also an answer when we ask how to tackle such global problems as food waste, greenhouse gas emissions, and climate change.

Fresh Inset has recently joined Greentown Labs, the largest climatetech startup incubator in North America. As a company dedicated to solving food waste issues with cutting-edge technology, we are united with Greentown's community by a common mission: to solve the climate crisis through entrepreneurship and collaboration.

More than 80 million tonnes of apples are produced every year. Many processes that occur during apple ripening, such as softening, yellowing, increased respiration, and aroma production, are closely associated with ethylene. Senescence, the irreversible physiological changes follow ripening. While many of the ripening-associated processes that occur result in providing an acceptable product to the consumer, the goal of the storage operator is to reduce ethylene responses. 1-Methylcyclopropene (1-MCP) has been found to be a significant product that provides a solution to this problem.

Vidre+ is an innovative and easy-to-use delivery system, which provides the advantages of postharvest use of 1-MCP for fruits and vegetables in a sticker format. This article aims to evaluate the efficacy of Vidre+ (1-MCP) applied by different strategies on the maturity and quality of pears and apples grown in the Alto Valle de Rio Negro.

Food waste is bad for the planet, costs tonnes of money and resources. So how come still one third of global food production is squandered? Read our blog post to dig into the food wastage issue and get to know some of the solutions.